Maison Pat came from the idea of sharing french pastries and 'confitures' with family and friends. This project explores a concept of reinterpreting heritage, as traditions and recipes are adjusted to a new generation.
Working alongside the chef we were able to build a strong design language that could give their family recipes a new look on the physical and digital world.
With the creative freedom we were given, Estudio Perfeccionistas, was able to propose and execute the notion that this new business could exist beyond the physical landscape. Building a digital 'maison' (establishment) where these delicious baked good could also be enjoyed by virtual beings.
Considering this is a business that will simultaneously sell physical and digital macarons, it will constantly be evolving as new dimensions of flavors get discovered.
Services: brand identity_art direction_digital identity_digital experience
LOGO
THE
Medium:
Ink on canvas
FONT
THE
Custom
Type
Logo only
