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The Real Stuff, a well established brand of CBD smokables in California, approached us to rebrand their product for the Mexican market. By utilizing their products as a base we were able to build digital assets that would help us constitute a new narrative.
Merging both digital and physical marketing material was essential to prepare an unfamiliar audience to a new genre of smokables.
Because this is a product that is already for sale in the US market, we decided to target a distinct demographic when it came to the Mexican counterpart. With subtle adjustments in the color palette, type, and a new website we succeeded in giving this existing product a refreshed image.
Services: digital identity_rebrand identity
design studio
Brand Typeface
Since this is a trademarked brand, we only used one typeface family for the entire visual communication.
Headlines in one size then supporting text in a smaller size.
ABC
abc
Questrial
This is the typeface used for all information.
Only headlines in all caps.
Only use regular weight with varying font size.
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